Titre | VHI Blue September |
Agence | Publicis Dublin |
Campagne | VHI Blue September |
Annonceur | VHI Healthcare |
Marque | VHI Healthcare |
Date de première diffusion/publication | 2014 / 9 |
Secteur d'activité | Associations d'information et de lutte contre la maladie |
Synopsis | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
Type de média | Film Web |
Longueur | |
Réalisateur | Damien O Donnell |
Directeur de création | Ger Roe |
Directeur artistique | Ger Roe |
Concepteur / rédacteur | Rachel Carey |
Producteur | Anne Marie Curran |
Producteur | Russell Curran |
Group Account Director | Geraldine Jones |
Producteur, agence | Niamh Skelly |
Post production | Screen Scene |
Responsable de budget agence | Eibhín Mc Loughlin |
Creative technologist | Shane Casey |
Chef de groupe | Ian Hollinshead |