| Titre | Futures |
| Agence | Wieden+Kennedy |
| Campagne | Why let drink decide - COI |
| Annonceur | Central Office of Information |
| Marque | Department for Children, Schools & Families |
| Mise en ligne | Janvier 2010 |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Problème | The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol |
| Type de média | Télévision |
| Marché | Royaume-Uni |
| Son | Wave Studios |
| Directeur de la création | Tony Davidson |
| Directeur de la création | Kim Papworth |
| Equipe créative | Paul Jordan |
| Equipe créative | Angus Macadam |
| Réalisateur | Walter Stern |
| Maison de production | Academy Films |
| Producteur | Lucy Gossage |
| Directeur de clientèle | Emma Marsland |
| Monteur | Sam Rice-Edwards |
| Post production | The Mill London |
| Son | Parv Thind |
| Responsable de la publicité (annonceur) | Ben Catford |
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