| Titre | Carlsberg 0.0 - Probably the best beer in the world |
| Agence | Grey London |
| Campagne | Carlsberg 0.0 - Probably the best beer in the world |
| Annonceur | Carlsberg Group |
| Marque | Carlsberg |
| Date de première diffusion/publication | 2021 / 1 |
| Secteur d'activité | Bières, cidres |
| Philosophie | Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020. A first for Carlsberg The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer. Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad. This is the first time that Carlsberg has produced a global ad for its alcohol-free variant. |
| Type de média | Télévision |
| Longueur | |
| Talent/Acteurs... | Mads Mikkelsen |
| Global Brand Director | Julian Marsili |
| Global Brand Manager | Eric Yves Schmidgall |
| Head of Marketing | Christopher Bak Billing |
| Global Brand PR Manager | Sam Wainwright |
| Responsable de la création | Javier Campopiano |
| Global Executive Creative Director | Emiliano Gonzalez De Pietri |
| Responsable de la stratégie | Lars Samuelsen |
| Equipe créative | Andreas Hoff |
| Equipe créative | Sam Haynes |
| Equipe créative | John Gibson |
| Directeur de clientèle | Jeremy Pyne |
| Directeur de clientèle | Charlotte Porsager |
| Responsable de budget agence | Christoffer Jensen |
| Producteur exécutif | Casper C. Rasmussen |
| Maison de production | Canada |
| Producteur | Marta Argullos |
| Producteur exécutif | Natali Sussman |
| Réalisateur | MIGUEL CAMPANA |
| Compositeur de musique | Alexis Estiz |
| Artiste / Dessinateur | Alexis Estiz |
| Studio | PICKLE MUSIC |
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