| Titre | Lightning |
| Agence | MullenLowe South Africa |
| Campagne | Lightning - Tetrapak |
| Annonceur | Tetra Pak International S.A. |
| Marque | Tetra Pak |
| Mise en ligne | Mars 2010 |
| Secteur d'activité | Autres industries manufacturières |
| Slogan | Protects what's good |
| Synopsis | Based on the tragically funny tale of an American Park Ranger, Roy Sullivan, the highlight of the campaign is a TV commercial set in a game park in 1940s Americana. Despite dedicating thirty years of his life to assiduously serving Mother Nature, Sullivan was struck by lightning seven times before finally giving up on his environmental good deeds. |
| Philosophie | While it is always a mammoth task to change consumer habits, the objective of the campaign was to encourage shoppers to choose Tetra Pak products over items with less responsible packaging. Tetra Pak cartons are designed to have a low carbon footprint, and many of South Africas leading brands (predominantly milk and juice) already come in Tetra Paks. |
| Type de média | Télévision |
| Marché | Afrique du Sud |
| Maison de production | Velocity Films |
| Post production | Deliverance Post Production |
| Monteur | Ricky Boyd |
| Effets spéciaux | BlackGinger |
| Responsable de budget agence | Lucinda Semple |
| Producteur, agence | Juliet Curtis |
| Directeur artistique | Christopher Charoux |
| Assistant DA | Heidi Kasselman |
| Concepteur / rédacteur | Matthew Berge |
| Directeur de création | Eoin Welsh |
| Directeur de la création | Rui Alves |
| Directeur de la photo | Paul Gilpin |
| Producteur | Helena Woodfine |
| Réalisateur | Greg Gray |
Plus de réalisations
VOIR TOUSNothing’s Too Hot for Hunter’s
- MARQUE:
- Hunter's
- AGENCE:
- Net#work BBDO
Virgin Money Insurance's Not like Insurance
- MARQUE:
- Virgin Money
- AGENCE:
- Net#work BBDO
15 Bucks
- MARQUE:
- Chicken Licken
- AGENCE:
- Net#work BBDO
Fireworks
- MARQUE:
- Chicken Licken
- AGENCE:
- Net#work BBDO