SheSays - "Why Has She Gone? 1"

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Marque: SheSays
Pays: Royaume-Uni

Annonceur: SheSays

Titre	Why Has She Gone? 1
Campagne	Why Has She Gone?
Annonceur	SheSays
Marque	SheSays
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Publicité et communication
Philosophie	Today SheSays, the global careers and mentorship creative network for women and non-binary people, has launched a powerful and honest social campaign that shows the real reasons why women and non-binary people are resigning from roles within creative industries and answers the question ‘why has she gone?’. The visual campaign, which is a series of six resignation letters, was created from insights* shared by over 100 women and non-binary people within the advertising, marketing, and media industries, in various positions, to expose the truth behind why they are leaving jobs. With 71% leaving roles and 55% stating the experiences ‘increased their mental health issues around stress, anxiety and depression’ SheSays wanted to be honest about ‘why has she gone?’. The creative uses dark humour to show the horrendous lived experiences of many women and non-binary people working in our industry. It acts as the voice for many who can’t speak up and unveils the real letter that so many would have wanted to write. Each letter addresses core issues of sexism, sexual harassment, menopause, mental health, being ignored and unfairly overlooked. SheSays have created a dedicated resources page to offer support and guidance on multiple issues that were raised through our wellbeing research. *SheSays surveyed its global community and women and non-binary people currently working within the advertising industry.
Type de média	Presse & publications
Directeur de création	Sarah Musker
Directeur de création	Laura McGovern
Directeur de création	Tamryn Kerr
Art Direction and Design	Kim Weiner
Designer	Ana Grigorovici
Producer / Editor	Isabel Barker
Public Relations	Charlotte Read
PR Agency	PRcentric
Responsable de la publicité (annonceur)	Adah Parris
President & Executive Producer	Amy Dick
Agence créative	SheSays