| Titre | Laundry Bag Takeover |
| Agence |
Y&R Dubai
|
| Campagne |
Laundry Bag Takeover
|
| Annonceur |
LG Electronics
|
| Marque |
LG Steam Direct Drive
|
| Date de première diffusion/publication |
2010 / 9
|
| Secteur d'activité | Gros électroménager
|
| Slogan | Wrinkle-free washing with Steam Direct Drive. |
| Philosophie | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Problème | To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. |
| Résultat | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Type de média |
Ambient
|
| Planneur stratégique |
Nadine Ghossoub
|
| Responsable de budget agence |
George Ninan
|
| Directeur de clientèle |
Uday Desai
|
| Concepteur / rédacteur |
Ash Chagla
|
| Directeur artistique |
Husen Baba
|
| Directeur de création associé |
Ash Chagla
|
| Directeur de création |
Husen Baba
|
| Directeur de création |
Shahir Zag
|
| Responsable de la création |
Shahir Zag
|
