Titre | Wanted |
Agence | Y&R Israel |
Campagne | Wanted - Y&R |
Annonceur | Young & Rubicam |
Marque | Shalmor Avnon Amichay Y&R |
Mise en ligne | Août 2010 |
Secteur d'activité | Agences de publicité |
Synopsis | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
Philosophie | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
Problème | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
Type de média | Digital |
Marché | Israël |
Responsable de la création | Gideon Amichay |
Directeur Multimédia | Guy Poreh |
Directeur de création | Roy Cohen |
Directeur de création | Sagi Blumberg |
Designer | Nadav Hauptman |
Designer | Roee Malul |
Chef de projet | Amichay Katan |
Interactive Studio Manager | Lena Feldman |