Driver's School - "The Ramp Lesson"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Etats-Unis

Awards

10192

Marque: Driver's School
Pays: Argentine

Annonceur: Driver's School Argentina

Titre	The Ramp Lesson
Agence	VMLY&R Kansas City
Campagne	The Ramp Lesson
Annonceur	Driver's School Argentina
Marque	Driver's School
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Auto-écoles
Synopsis	In Buenos Aires, Argentina, not everyone respects the ramps for the disabled. As one of the most important Driving Schools we decided to do something about it. We identified streets that registered more of these parking violations. We waited until cars parked blocking the ramps and when the owners left their cars: Juan María Nimo, an athlete with different capacities and ex motocross champion, jumped over those cars with his wheelchair. Once Juan María made the jumps we left the vehicles owners a sticker with a QR code stuck on the door. While scanning the code they got surprised to see what we have done over their car and could learn the message of the campaign: Respect the ramps. Driver’s School.
Type de média	Publicité VPC
Longueur	100 seconds
Responsable de la création	Nacho Coste
Directeur de la création	Pancho Esposito
Directeur de création	Franco Echevarría
Concepteur / rédacteur	Cheko Jovanovich
Concepteur / rédacteur	Juan Manuel Fombella
Directeur artistique	Juan Sebastián Lagos Avellaart
Directeur artistique	Juan Marino
Directeur artistique	Mariano Lampacrescia
Directeur artistique	Ezequiel Miguelón
Maison de production	SAKE
Producteur exécutif	Pedro Saleh
Integrated Project Lead	Diego Mc Loughlin
Online Chief Producer	Fernanda Molas
Online Producer	Esteban Budassi
Director (Palermo Films)	Tomás Coste
Directeur de la photo	Martín Catz
Post Production Company	Zoom Desarrollos Digitales