| Titre | Black Characters (Short version) |
| Agence | FCB Brasil |
| Campagne | Black Characters |
| Annonceur | Pestana Arte & Publicações |
| Marque | Raça Magazine |
| Mise en ligne | Juin 2022 |
| Secteur d'activité | Journaux, magazines, livres |
| Synopsis | In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. |
| Problème | To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la publicité (annonceur) | Maurício Pestana |
| Responsable de la publicité (annonceur) | Hamalli Alcantara |
| Responsable de la création | Ricardo John |
| Directeur de la création | Anna Martha Silveira |
| Directeur de la création | Marcelo Rizerio |
| Creative and Innovation Director | Pedro Araujo |
| Directeur de création associé | Ricardo Alonso |
| Directeur de création | Luiz Filipin |
| Directeur artistique | Diogo Rodrigues |
| Concepteur / rédacteur | Cesar Finamore |
| Art Director Assistant | Lucas Felix |
| Content Team | Michele Carlos |
| Content Team | Thea Rodrigues |
| Content Team | Nina Sobrinho |
| Content Team | Marta Carvalho |
| Responsable de la stratégie | Renata D´Avila |
| Chief Growth Officer | Fábio Freitas |
| Equipe média | Tiago Santos |
| Equipe média | Edson Melo |
| Equipe média | Cintia Mavros |
| VP Account Director | Elton Longhi |
| Chef de projet | Renata Reigota |
| Chef de projet | Anna Strohm |
| Legal | Catarina Fugulin |
| Maison de production | FCB Studio |
| Motion Designer & Editor | Matheus Melo |
| Production | Fernanda Geraldini |
| Production | Paulo Bruno |
| Technology | Juscelino Vieira |
| Technology | Liandra Monteiro |
| Technology | Guilherme Okamoto |
| Son | Shuffle Áudio |
| Production du son | Henrique Ruiz Nicolau |
| Production du son | Francisco Castellano |
| Production du son | Marina Leite |
| Musical Producer | Franscico Castellano |
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