| Titre | Toyota - A SIRIOUS safety message |
| Agence | Saatchi & Saatchi |
| Campagne | A Sirious safety message |
| Annonceur | Toyota Motor Corporation |
| Marque | Toyota |
| Date de première diffusion/publication | 2015 / 7 |
| Secteur d'activité | Secteur automobile |
| Synopsis | The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in |
| Problème | The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off! |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de la création | Jason Mendes |
| Responsable de la publicité (annonceur) | Jan Casserlöv |
| Directeur de création | Regner Lotz |
| Equipe créative | Casper Christensen |
| Equipe créative | Rene Schultz |
| Business Director | Annette Piilgaard |
| Directeur de clientèle | Charlotta Tibbelin |
| Responsable de budget agence | Diana Wellendorf |
| Réalisateur | Patrik Gyllström |
| Monteur | Patrik Gyllström |
| Producteur exécutif | Rikard Åström |
| Producteur, maison de production | Cathrin Holmqvist |
| Associate Copywriter | Jacob Norremark |
| Assistant DA | Stefan Arnoldus |
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