| Titre | Stories from the other side of the world |
| Agence | BBDO Paris |
| Campagne | Stories from the other side of the world |
| Annonceur | CARE |
| Marque | Care |
| Date de première diffusion/publication | 2017 / 11 |
| Secteur d'activité | Droits de l'homme |
| Synopsis | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
| Type de média | Médias sociaux |
| Longueur | |
| Maison de production | The Gang Films |
| Responsable de la création | Matthieu ELKAIM |
| Réalisateur | Aaron Chervenak |
| Réalisateur | Grimblat Dimitri |
| Producteur | Guillaume Boulte |
| Producteur | Julien Sanson |
| Producteur | Martine Ferey |
| Producteur | Morgane Bohn |
| Equipe créative | Joseph Rozier |
| Equipe créative | Théophile Robaglia |
| Product Manager | Charlotte Montrichard |
| Product Manager | Manon Debus |
| Chief Marketing Officer (CMO) | Valérie Accary |
| Monteur | Pierre Deshayes |
| Social Media Manager | Pierre Engélibert |
| Social Media Manager | Éléonore Berthier-Milot |
| Social Media Manager | Auriane Desplanches |
| Social Media Manager | Jeremy Communier |
| Social Media Manager | Guillaume Aubert |
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