| Titre | Explorers |
| Agence | adam&eveDDB |
| Campagne | Some tools aren't a luxury - Financial Times |
| Annonceur | Financial Times |
| Marque | Financial Times |
| Date de première diffusion/publication | 2010 / 9 |
| Secteur d'activité | Journaux, magazines, livres |
| Slogan | We live in Financial Times |
| Philosophie | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
| Problème | To raise awareness of the FT corporate licence as a business asset |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Directeur de la création | Jeremy Craigen |
| Directeur artistique | Rob Messeter |
| Partenaire créatif | Sam Oliver |
| Partenaire créatif | Shishir Patel |
| Concepteur / rédacteur | Mike Crowe |
| Responsable de budget agence | Zoe Hinckley |
| Responsable de la publicité (annonceur) | Caroline Halliwell |
| Business Director | Charlie Elliott |
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