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Denis Gustavo
Denis Gustavo
Digital Project Lead at Hive
São Paulo, Brésil
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TitreBlack Salary Friday
Agence
Campagne Black Salary Friday
Annonceur Instituto Identidades do Brasil (ID_BR)
Marque Instituto Identidades do Brasil (ID_BR)
Date de première diffusion/publication 2019
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Type de média Digital
Longueur
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Agency Production Director
Agency Producer
Editor
Account Lead
Chef de groupe
Media Vice President
Planning
Digital Project Lead
Digital Project Manager
Digital Planner
Content Director
Client
Audio Production Company
Responsable de la création
Creative Vice President
Directeur artistique
Directeur artistique
Directeur artistique
Directeur artistique
Production Company

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