St John Ambulance - "Save the Boy"

BBH

BBH London, Royaume-Uni

Awards

16222

Cette création fait partie de la Collection Act Responsible

Marque: St John Ambulance
Pays: Royaume-Uni

Annonceur: St John Ambulance

Titre	Save the Boy
Agence	BBH
Campagne	Save the Boy
Annonceur	St John Ambulance
Marque	St John Ambulance
Date de première diffusion/publication	2013 / 9
Secteur d'activité	Equipements médicaux
Slogan	You can be the difference between life and death
Synopsis	A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy.
Type de média	Télévision
Longueur	62 seconds
Son	Factory Studios
Montage	Final Cut
Post production	MPC LDN
Responsable de la publicité (annonceur)	Sue Killen
Equipe créative	Rob Ellis
Equipe créative	Alex Ball
Son	Sam Robson
Monteur	Joe Guest
Monteur	Paul Moth
Effets spéciaux	Josh King
Effets spéciaux	Tom Harding
Effets spéciaux	Adam Crocker
Colorisation	Jean-Clément Soret
Colorisation	James Tillet
Maison de production	Blink London
Réalisateur	Dougal Wilson
Producteur exécutif	James Studholme
Responsable de budget agence	Lauren Blunden
Producteur	Nathalie Parish
Producteur, maison de production	Ewen Brown
Directeur de la photo	Lasse Frank