| Titre | Marc Herremans (90 sec) |
| Agence |
BBH
|
| Campagne |
Keep Walking
|
| Annonceur |
Diageo
|
| Marque |
Johnnie Walker
|
| Mise en ligne | Décembre 2010 |
| Produit |
Whisky
|
| Secteur d'activité | Whisky, gin, vodka...
|
| Slogan | Keep Walking |
| Philosophie | BBH wanted the film to feel as real as possible and so it filmed it around the area in Belgium where Marc lives and trains. The most amazing part of the film is where it shows Marc walking again this is to show that Marc in his head is still the same person he always was and his spirit has been unaffected by the accident. This was achieved by using a body double and some advertising magic and the results look very real. |
| Problème | We first came into contact with Marc last year when Johnnie Walker Belgium used him in a local campaign. Johnnie Walker s Global Brand Team felt he had such a powerful story and wanted to make a global film out of it. Despite being paralysed from the chest down since 2002 he is the embodiment of "Keep Walking" and a real inspiration to all. |
| Type de média |
Télévision
|
| Marché | Royaume-Uni |
| Bande son | I Shall Be Released |
| Post production |
MPC LDN
|
| Son |
Wave Studios
|
| Responsable de la publicité (annonceur) |
Gavin Pike
|
| Equipe créative |
Justin Moore
|
| Equipe créative |
Hamish Pinnell
|
| Directeur de création |
Nick Gill
|
| Producteur, agence |
Victoria Baldacchino
|
| Responsable de budget agence |
Tass Tsitsopoulos
|
| Maison de production |
Blink London
|
| Réalisateur |
Benito Montorio
|
| Producteur, maison de production |
Ben Mann
|
| Producteur exécutif |
James Bland
|
| Directeur de la photo |
John Lynch
|
| Monteur |
Andy McGraw
|
| Montage |
Stitch
|
| Other |
Bob Dylan
|
| Artist |
Bob Dylan
|