Nicolas Gadesaude
Copywriter at Rosapark, Paris
Paris, France
TitreTrailer Schizawards
Titre (langue originale)Bande annonce Schizawards (anglais)
Agence
Campagne The SchizAwards
Annonceur PositiveMinders
Marque PositiveMinders
Date de première diffusion/publication 2024 / 3
Secteur d'activité Santé publique, hygiène et sécurité
Synopsis In an effort to combat the misrepresentation of schizophrenia in film and media, The Good Company, in collaboration with the NGO PositiveMinders, launched an innovative awareness campaign called the SchizAwards. The campaign, unveiled on March 15 and accessible on social media and www.schizawards.com, featured a discussion analyzing portrayals of schizophrenia in film, aiming to educate the public about the realities of the disorder. Notably, Vincent Maraval, a distinguished producer known for acclaimed works such as The Artist and Blue Is the Warmest Color, championed the SchizAwards, emphasizing the importance of promoting understanding and awareness of schizophrenia. Hosted by comedian Morgane Cadignan, the SchizAwards ceremony recognized films for their portrayal of schizophrenia, with awards presented by a jury of experts including individuals living with schizophrenia, relatives, psychiatrists, directors, and actors. The jury aimed to distinguish between accurate and inaccurate representations of the disorder in cinema.
Type de média Film Web
Longueur
Plus d'info www.schizawards.com
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