| Titre | Bags |
| Agence | Black River FC |
| Campagne | Ama Visitors (2010) |
| Annonceur | Nando's |
| Marque | Nando's South Africa |
| Date de première diffusion/publication | 2010 / 6 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa. |
| Philosophie | Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). This particular ad focused on the misconception that all South Africans carry everything on their heads. |
| Problème | Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%. |
| Résultat | The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010. |
| Type de média | Télévision |
| Maison de production | Humanoid |
| Réalisateur | Terence Neale |
| Producteur, agence | Henri Smit |
| Directeur artistique | Meryke Naude |
| Directeur de la création | Ahmed Tilly |
Plus de réalisations
VOIR TOUSWives
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC
Breasts
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC
Sticktators
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC
Car Hire
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC
Paris
- MARQUE:
- Nando's South Africa
- AGENCE:
- Black River FC