| Titre | Seven Brothers |
| Agence | Voskhod |
| Campagne | Seven Brothers |
| Annonceur | Uralskaya farming factory |
| Marque | Uralskaya farming factory |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Lait et produits laitiers |
| Synopsis | Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge.The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration.The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.One of the challenges was to develop a unique packaging design for a can of condensed milk. The design of condensed milk (Russia’s most popular dairy product) was created in 1939 in the USSR and hasn’t change since that. |
| Problème | Uralskaya farming company has launched Seven Brothers, a new milk brand. |
| Type de média | Packaging, Marque & Design |
| Designer | Vladislav Derevyannykh |
| Directeur artistique | Alexey Klimov |
| Design | Alexey Klimov |
| Design | Maxim Geychenko |
| Concepteur / rédacteur | George Kornilov |
| Concepteur / rédacteur | Artem Epanchintsev |
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