| Titre | KidSuper x Canada Goose x NBA |
| Agence | Common Good |
| Campagne | KidSuper x Canada Goose x NBA |
| Annonceur | KidSuper x Canada Goose x NBA |
| Marque | KidSuper x Canada Goose x NBA |
| Date de première diffusion/publication | 2024 / 2 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Philosophie | Canada Goose, streetwear brand KidSuper, and the NBA have launched their collaborative capsule collection with a mixed media campaign shot on the Niagara Escarpment. Directed by Common Good’s Jamie Webster, it unveils NBA star Shai Gilgeous-Alexander as Canada Goose’s latest global brand ambassador. The commercial brings the KidSuper x Canada Goose x NBA partnership to life in a way that highlights the best of each brand, while putting a modern spin on the idea of adventure. A vibrant visual feast, colourful clothing pops against a backdrop of luscious wilderness and a painted sky, as KidSuper founder Colm Dillane and friends are guided through the unknown by Shai, dialled in via walkie talkie. Intended to feel like a trailer, their dialogue teases a larger story transcending the end of the spot. Production company Common Good crafted the unique world seen in the campaign, a seamless cohesion between Canada Goose’s motto, ‘Play in the Open’, and KidSuper’s emphasis on art and wonderment. The team went through several creative iterations to strike the right balance between outdoor exploration, playfulness, and surrealism, ending up with a refreshing transformation of the forest setting. Often influenced by the world of fine art, director Jamie sought inspiration from the gestural brush strokes of post impressionist painters. Shot on the Niagara Escarpment, production was a tough feat that required military-like planning. After transporting all the equipment up the mountain in a convoy of pickup trucks, the team had to emulate spring on an overcast late autumn day in between bouts of torrential downpour - lending an additional practical use to the replacement sky. Shai’s footage also had to be shot on a blue screen prior to production on location - with no clue what the light would be like on the day, Common Good opted for a lighting setup that would allow for maximum flexibility in post. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Common Good |
| Réalisateur | Jamie Webster |
| Producteur exécutif | Stefani Kouverianos |
| Producteur exécutif | Dwight Phipps |
| Producteur | Sharon Yoo |
| Producteur | Trae Ngyuyen |
| Directeur de la production | Shannon Brand |
| Directeur artistique | Billy Shand |
| Coordinator | Miguel Diaz |
| 2nd AD | Beritu Ahmed |
| Location Manager | Scott Hizaka |
| ALM | Clyde Forshaw |
| Location Rep | Jamie Koth |
| Directeur de la photo | Christophe Collette |
| 1st AC | Matt Veen |
| 2nd AC | Michael Yablonski |
| VTR | Manny Rego |
| BCAM 2nd AC | Max Sims |
| DIT | Johan Arthurs |
| BCAM Op/Ronin Op | Mark Skinner |
| Drone Assist/Ronin Tech | Trevor Harris |
| Drone /Ronin Tech | Trevor Harris |
| Gaffer | George Petras |
| Best Boy | Shon Christian |
| Best Boy | Alistair Dempsey |
| 3rd | Will Houston |
| 3rd | Dan Veldman |
| Genie Op/Driver | Ryan Harris |
| Grip | Derek Teakle |
| 4th | Paul Rikonnen |
| 5th | Steve Purvis |
| 6th | Derek Teakle |
| Chef décorateur | Michael Leach |
| Acheteur d'art | Michael Cameron |
| On Set Props | Kris Finnigan |
| Set Dresser | Kaitlyn Shea |
| Set Dresser | Emma Hesson |
| Set Dresser | Peter Redford |
| Still photographer | Kane Ocean |
| Digi Tech | Josh Hotz |
| Stills Assistant | Adam Coish |
| Wardrobe | Skye Kelton |
| Wardrobe Key on Set | Vanessa Campana |
| Wardrobe Assist | Sabrina Campana |
| Hair/MU | Lisa Kolmakova |
| Hair/MU Assist | Sabrina Campana |
| Script | Selene Strilesky |
| Son | Kevin Mckenzie |
| Boom Op | Nicolas Koscik |
| PA SUV Talent Shuttle | Kelvin Nguyan |
| PA PU truck Crew Shuttle | Katherine Clark |
| PA Driver PU Truck Support | Michael Shmidt-Urquhart |
| PA Driver PU Truck Grip | Matt Galanti |
| PA Driver PU Truck Lighting | Vicent Macnamara |
| PA PU Truck Camera | Randy Moore |
| PA Lighting/Grip P/S/W | Austin Martin |
| PA Support/P/S/W | Ian McGillivray |
| PA Wardrobe fittings/Set | Asha Mohammed |
| PA Camera Cube | Erik Berg |
| PA Set/SUV | Raquel Cole |
| Prod/Ward/Beauty trailer Driver | Robbie Southhorn |
| Craft Chef | Grace Guerra |
| Craft Key | Jamshid Tajdolat |
| Craft Assist | Andreia Betti |
| Offline Editorial | DAYDREAM |
| Monteur | Red Barbaza |
| Assistant Monteur | Chris Rey Basalo |
| Coloriste | Clinton Homuth |
| Colorisation | Artjail |
| Audio | OSO Audio |
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