Thai Red Cross - "Eye Bank: Smallery Art Exhibition (film)"

BBDO Bangkok

BBDO Bangkok Bangkok, Thaïlande

3654

Titre	Eye Bank: Smallery Art Exhibition (film)
Agence	BBDO Bangkok
Campagne	Eye Bank
Annonceur	Thai Red Cross
Marque	Thai Red Cross
Mise en ligne	Janvier 2011
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Slogan	Putting people in the shoes of those suffering can go a long way
Philosophie	Giffarine LZ vit, a brand of vitamins for the eyes, believes that patients with Corneal Disease can be cured and have a chance to see clearly once again.To help raise funds for Thai Red Cross Eye Bank, 156 artists were asked to create their artwork in 3x3 cm canvases. The tiny frames were later displayed at the Smallery Art Exhibition with all the proceedings (around US$ 15,000) going to the Red Cross.Both the artists (when creating) and the art lovers (when admiring the pieces) experienced the vision challenges of those with Corneal Disease.Can other charities around you benefit —maybe with the help of brands— from the empathy approach? Putting people in the shoes of those suffering, if done nicely, can go a long way.
Type de média	Etude de cas
Directeur de la création	Suthisak Sucharittanonta
Directeur de création	Subun Khow
Directeur de création	Chanattapon Tiensri
Directeur artistique	Korakot Konkaew
Directeur artistique	Naphol Chantapakorn
Concepteur / rédacteur	Chanattapon Tiensri