| Titre | Sunbathing |
| Agence | Grey London |
| Campagne | Do Summer Your Way |
| Annonceur | Kellogg's |
| Marque | Pringles |
| Date de première diffusion/publication | 2021 / 8 |
| Secteur d'activité | Chips, crisps & crackers |
| Philosophie | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
| Type de média | Affichage |
| Maison de production | HunkyDory Films |
| Marketing Director | Olga Péré |
| Marketing Manager | Stephanie Thys |
| Senior Brand Manager | Rui Frias |
| Responsable de la publicité (annonceur) | Chris Wildish |
| Responsable de la publicité (annonceur) | Fergus Brady |
| Responsable de la publicité (annonceur) | Phil Ball |
| Responsable de la publicité (annonceur) | Roisin Devine |
| Responsable de la publicité (annonceur) | Stephen McSweeney |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Directeur de création | Pedro Rosa |
| Directeur de création | Roberto Kilciauskas |
| Equipe créative | Matt Kennedy |
| Equipe créative | Georgia Horrocks |
| Equipe créative | Max Gill-Engel |
| Equipe créative | Charlie Smith |
| CSO | Raquel Chicourel |
| Planneur stratégique | Lee Barber |
| Planneur stratégique | Bhavin Pabari |
| Planneur stratégique | Gil Caldwell-Dunn |
| Business Director | Bridget Yeates |
| Business Director | Francesca Philson |
| Directeur de clientèle | Becky Devereux-Pile |
| Producteur, agence | Sally Miller |
| Producteur, agence | India Smith |
| Assistant de production, agence | Veronika Dvorska |
| Réalisateur | Luc Schurgers |
| Producteur | Doochy Moult |
| Producteur | John Doris |
| Monteur | Matt Felstead |
| Post production | Annika Gustavsson |
| Post production | Gramacy Park Studio |
| Online Artist | Mark Beardall |
| Sound Designer | Zak Kurtha |
| Sociéte de création sonore | GPS |
| Directeur de la photo | Ian Murray |
| Agence Média | Carat |
| Client Director | James Morgan |
| Planning Partner | Greg Paterson |
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