Titre | Fans |
Agence | BBH |
Campagne | Fans |
Annonceur | KFC |
Marque | KFC |
Date de première diffusion/publication | 2014 / 10 |
Secteur d'activité | Chaînes de fast-food & de restaurants |
Synopsis | The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved. |
Philosophie | The TV advert shows how even the most opposite of family members can come together and find common ground through sharing KFC. |
Problème | To drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. |
Type de média | Télévision |
Longueur | |
Montage | The Assembly Rooms |
Son | Factory Studios |
Responsable de la publicité (annonceur) | Meghan Farren |
Responsable de la publicité (annonceur) | Jeff Singer |
Responsable de la publicité (annonceur) | Maria Dogin |
Directeur de création | Hamish Pinnell |
Stratégie | John Jones |
Directeur des Stratégies | Debra Ladd |
Strategic Business Lead | Sian Cook |
Responsable de budget agence | Helen Campbell-Borton |
Directeur de clientèle | Leo Sloley |
Producteur, agence | Jodie Sibson |
Assistant de Production | David Lynch |
Maison de production | Academy Films |
Réalisateur | Peter Cattaneo |
Producteur, maison de production | Juliette Harris |
Directeur de la photo | Florian Hoffmeister |
Post production | The Mill London |
Monteur | Nik Hindson |
Son | Dan Beckwith |