| Titre | Returning Hero |
| Agence | Lowe London |
| Campagne | Reassuringly Expensive - Stella Artois |
| Annonceur | InBev / Labatt Brewing Company |
| Marque | Stella Artois |
| Date de première diffusion/publication | 2000 / 9 |
| Produit | Draught, Canned and Bottled Lager |
| Secteur d'activité | Bières, cidres |
| Slogan | Reassuringly Expensive. |
| Philosophie | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Maison de production | Gorgeous Enterprises |
| Sociéte de création sonore | 750mph |
| Directeur de création | Charles Inge |
| Concepteur / rédacteur | Paul Silburn |
| Directeur artistique | Vince Squibb |
| Producteur, agence | Sarah Hallat |
| Réalisateur | Frank Budgen |
| Compositeur de musique | Anne Dudley |
| Montage | The Quarry |
| Maison de production | Air Edel |
| Chef de groupe | Harriet Bell |
| Chef de groupe | Jeremy Bowles |
| Concepteur / rédacteur | Vince Squibb |
| Responsable de la publicité (annonceur) | Phil Rumbol |
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