CCR - "Bad Ideas"

Heads Propaganda São Paulo, Brésil

14329

Cette création fait partie de la Collection Act Responsible

Marque: CCR
Pays: Brésil

Annonceur: CCR

Titre	Bad Ideas
Agence	Heads Propaganda
Campagne	Bad Ideas
Annonceur	CCR
Marque	CCR
Date de première diffusion/publication	2019 / 3
Secteur d'activité	Autres
Philosophie	Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger. In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case.
Type de média	Film Web
Longueur	60 seconds
Producteur exécutif	Alberto Lopes
Producteur exécutif	Sergio Salles
Account Manager	Fernanda Germek
Account Manager	Márcia Guimarães
Producer	Eduardo Silva
Producer	Ricardo Vaz
Producer	Helena Jardim
Producer	Clara Morreli
Production Company	Lobo
Director	Alton
Concepts	Pedro Jones
Concepts	Wilson Panassi
Concepts	Fernanda Oliver
Concepts	Marcio Guerra
Concepts	Bogus
Concepts	Christo Silveira
Concepts	Julia Goes
Animatic	Fernand Oliver
Animatic	Antonio Soares
Directeur artistique	Christo Silveira
Directeur artistique	Alton
Directeur artistique	Henrique Lobato
Storyboard	Raoni
Storyboard	Pedro Jones
CG Director	Danilo Enoqui
3D Modeling	Rayza Alvarez
3D Modeling	Jean Oliveira
3D Modeling	Mauricio Sampaio
3D Modeling	Felipe Bassi
3D Modeling	Victor Hugo Souza
Colorscript	Bruno Gondim Luna
Look Dev	Gabriel Razio
Look Dev	Milton Dias
Look Dev	Bruno Saber
Look Dev	Peretto
Look Dev	Victor Hugo Souza
Look Dev	Gabriel D'orazio
Fur / Yeti	Sérgio Filho
Textures	Naiara Lima
3D Render	Luiz Benassi
3D Render	Rafael Braga
3D Render	Igor Colaiacovo
Composition	Diogo Girondi
Color Artist	Luciano Giumaraes
3D Animation Producer	Leo Candaval
3D Animation Supervisor	Marcio Nicolosi
3D Animation	Fernando Donizetti
3D Animation	Michel Denis
3D Animation	Jonathan Bento
3D Animation	Jorge Zagatto
3D Animation	Ze Alexandre
3D Animation	Jerome Saravas
3D Animation	Vitor Poli
3D Animation	Guilherme Paiva
3D Animation	Jonathan Edwards
Matte Painting	Sergio Faria