Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentine

7673

Marque: Nike
Pays: Argentine

Annonceur: Nike

Titre	Seismograph
Agence	BBDO Argentina
Campagne	Seismograph
Annonceur	Nike
Marque	Nike
Date de première diffusion/publication	2012 / 8
Secteur d'activité	Vêtements de sports d'extérieur, randonnée & athlétisme
Synopsis	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Type de média	Ambient
Directeur de la production	Rodrigo Elizalde
Producteur exécutif	Nicolas Ferrer
Responsable de la production	Pedro Saleh
Maison de production	Saké Productions
Producteur, agence	Rodrigo Lema
Producteur, agence	Veronica Zeta
Directeur artistique	Joaquin Campins
Concepteur / rédacteur	Roberto Espino
Other	Alejandro Gowland
Directeur de la création	Rodrigo Grau
Directeur de la création	Ramiro Rodriguez Cohen