| Titre | Momotaro Episode 0 |
| Agence | Tugboat |
| Campagne | Peach boy |
| Annonceur | Suntory |
| Marque | Pepsi Zero |
| Date de première diffusion/publication | 2014 / 3 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Slogan | Forever Challenge |
| Synopsis | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. The spectacular story will continue through out the year, the next spot is scheduled around May 2014. Stay tuned! |
| Philosophie | In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. |
| Problème | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. The objective of the campaign was how to communicatete the new challenge with their new product. |
| Résultat | The spectacular story will continue through out the year, the next spot is scheduled around May 2014. |
| Type de média | Télévision |
| Longueur | |
| Bande son | Same 'Ol |
| Plus d'info | http://www.pepsi.co.jp/momotaro/ |
| Directeur de la création | Yasumichi Oka |
| Directeur de la création | Shin Takaue |
| Directeur de création | Taku Tada |
| Directeur artistique | Seijo Kawaguchi |
| Réalisateur | Koichi Iguchi |
| Directeur de la photo | Darren Lew |
| Producteur | Masakatsu Kasai |
| Producteur | Sunao Nonaka |
| Agency | Tugboat |
| Agence Média | Yomiko advertising |
| Maison de production | Tohokushinsha Film Corporation |
| Musique | The Heavy |
Plus de réalisations
VOIR TOUSMOMOTARO EPISODE.5
- MARQUE:
- Pepsi zero
- AGENCE:
- Tugboat
Momotaro Episode 4
- MARQUE:
- Pepsi Zero
- AGENCE:
- Tugboat