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TitreChristmas Always Finds Its Way
Agence
Campagne Christmas Always Finds Its Way
Annonceur Coca-Cola Company
Marque Coca-Cola
Date de première diffusion/publication 2022 / 12
Secteur d'activité Boissons gazeuses, tonics
Philosophie Coca-Cola has today announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’. ‘Real Magic Presents’ will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways. Coca-Cola’s first ‘Real Magic Presents’ film production and Christmas anthology - “Christmas Always Finds Its Way” - is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime Video, the anthology consists of three short films, produced by ACADEMY AWARD™ winning filmmakers, Brian Grazer and Ron Howard’s Imagine Entertainment. “Through ‘Real Magic Presents’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola ™. “Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also - in finding new ways to connect with new audiences - its future too.” To create the anthology, the team tapped production company PRETTYBIRD’s roster for its award-winning directors Vellas (Brazil), JB Braud (France) and Alex Buono (US). The diverse stories, ‘Alma’, ‘Les Petits Mondes De Noël’ and ‘Christmas Bites’, are each set in a different continent but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections. ‘Alma’ (12 mins) is a set in a town in Mexico, famous for making Christmas decorations for the world all year-round. They no longer feel the magic of Christmas, until an event happens to reignite the magic. This short film is directed by multi award-winning Brazilian director, Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series. ‘Les Petits Mondes De Noël’ (11 mins) is a romantic love story that unfolds between two estranged lovers working at a neighboring record and bookstore in Paris, who rekindle their connection as they create their decorative holiday window displays. Parisian director, JB Braud has earned critical acclaim for his short film In the Still Night (2019) and Apple’s shot on iPhone campaign Le Peintre (The Painters) (2021). ‘Christmas Bites’ (10 mins) is a comedy set in America around a vampire who meets his girlfriend's parents for the first time, and what happens when he meets his long-time rival, Santa. It is directed by OSCAR™ and Emmy® -nominated American filmmaker, Alex Buono, critically acclaimed for his Netflix series Russian Doll (Season 2), Hulu’s gonzo sci-fi/action/comedy series, Future Man, and Comedy Central’s Detroiters. Coca-Cola, led by its team in Latin America, partnered with OpenX from WPP in the creative development and production of the Christmas Anthology Series. Imagine Entertainment partnered with PRETTYBIRD to produce the films with acclaimed filmmakers from around the world. From today (7th December), customers in select countries with a Prime membership or Prime Video subscription will be able to view the Coca-Cola “Christmas Always Finds Its Way” Anthology as well as eligible non-members, through a free trial.
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