| Titre | The Sun and the Snake |
| Agence | BBDO New York |
| Campagne | The Sun and the Snake |
| Annonceur | Foot Locker |
| Marque | Foot Locker |
| Date de première diffusion/publication | 2018 / 9 |
| Secteur d'activité | Chaussures de sport |
| Synopsis | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Type de média | Brand Content |
| Longueur | |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de la création | Dan Lucey |
| Directeur de création associé | Brian Stokely |
| Directeur de création associé | Martins Zelcs |
| Directeur de création associé | Bhanu Arbuaratna |
| Designer | Brandon Galosi |
| Animation | Shotopop |
| Réalisateur | Dipankar Sengupta |
| Maison de production | MTC |
| Producteur exécutif | Chris Lenox Smith |
| Producteur | John Holt |
| Sound Designer | Matt Lewkowicz |
| Sound Designer | Sam Posner |
| Sound Designer | Parker Silzer |
| Sound Designer | Chris Lenox Smith |
| Directeur de clientèle | Laura McWhorter |
| Responsable de budget agence | Sam Henderson |
| Chef de groupe | Mackenzie Alderman |
| Planning Director | Steve Panawek |
| Chef de projet | Amy Orgel |
| Directeur de la production audiovisuelle | James Young |
| Communications Strategist | James Mullaly |
| Communications Strategy | Patrick Tomasiewicz |
| Account Management Team | Janella Van Wonderen |
| Animation | Giulia Frixione |
| Animation | Hannah Lau-Walker |
| Animation | Marylou Mao |
| Animation | Diana Buzea |
| Animation | Kirill Blumenkrants |
| Animation | Arman Alipour |
| Animation | Dipankar Sengupta |
| Animation | Alison Oxborrow |
| 3D Artist | Samantha Friend |
| Animatics | Richard Payne |
| Storyboard Artist | Dipankar Sengupta |
| Colorisation | Beidi Guo |
| Colorisation | Ionut Lupu |
| AE Animation & Compositing | Richard Payne |
| AE Animation & Compositing | Ionut Lupu |
| Designer | Carin Standford |
| Designer | Casper Franken |
| Illustration | Samantha Friend |
| Illustration | Tony Sekyere |
| Illustration | Carin Standford |
| Illustration | Cat Finnie |
| Illustration | Kalyanjyoti Mohan |
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