| Titre | Meltdown Flag (France) |
| Agence | Serviceplan Group |
| Campagne | Meltdown Flags |
| Annonceur | METER Group |
| Marque | Meter Group |
| Date de première diffusion/publication | 2020 / 11 |
| Secteur d'activité | Autres |
| Synopsis | The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator. |
| Type de média | Presse & publications |
| Longueur | |
| Global Chief Creative Officer | Alex Schill |
| Responsable de la création | Matthias Harbeck |
| Worldwide Executive Creative Director | Jason Romeyko |
| Directeur de la création | Franz Roeppischer |
| Directeur de la création | Lorenz Langgartner |
| Responsable de la publicité (annonceur) | Christian Hertel |
| Responsable de la publicité (annonceur) | Scott Campbell |
| Directeur de la création | Michael Wilk |
| General Manager | Sandra Loibl |
| Directeur artistique | Jan-Martin Hopf |
| Responsable de budget agence | Martin Rackel |
| Directeur artistique | Eduardo Alvarez |
| Equipe créative | Saurabh Kakade |
| Concepteur / rédacteur | Sandra Valencia |
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