| Titre | Invisible Equipment |
| Agence | AMV BBDO |
| Campagne | Invisible Equipment |
| Annonceur | Sainsbury's |
| Marque | Sainsbury's Active Kids |
| Date de première diffusion/publication | 2011 / 2 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines. The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers. As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme. |
| Philosophie | The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area |
| Problème | The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable |
| Type de média | Télévision |
| Post production | MPC LDN |
| Post-Production audio | Jungle Studios |
| Responsable de la publicité (annonceur) | Claire Harrison-Church |
| Concepteur / rédacteur | Aidan McClure |
| Directeur artistique | Laurent Simon |
| Planneur | Sophie Lewis |
| Planneur | Steve Mustarde |
| Réalisateur | Mitch Stratten |
| Photographe | Ian Foster |
| Producteur, maison de production | Sally Newsom |
| Maison de production | Hijinx |
| Media Planner | Charlotte Bristow |
| Producteur, agence | Polly Lowles |
| Producteur, agence | Tanya Hairman |
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