| Titre | London-Lagos |
| Agence | BBH |
| Campagne | Global Development |
| Annonceur | Guardian Media Group |
| Marque | Guardian Global Development |
| Date de première diffusion/publication | 2013 / 10 |
| Secteur d'activité | Presse, médias, actualités en ligne |
| Slogan | Imagine if London was growing as fast as Lagos |
| Synopsis | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
| Problème | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
| Type de média | Presse & publications |
| Responsable de la publicité (annonceur) | Natalie Roper |
| Directeur des Stratégies | Agathe Guerrier |
| Strategic Business Lead | Ngaio Pardon |
| Directeur artistique | Shelley Smoller |
| Concepteur / rédacteur | Raphael Basckin |
| Directeur de création associé | Carl Broadhurst |
| Directeur de création associé | Peter Reid |
| Directeur de la création | David Kolbusz |
| Producteur, maison de production | Sally Green |
| Digital Display Director | Richard Atkins |
| Integrated Production | Bryony Dellow |
| Designer | James Townsend |
| Directeur de clientèle | Jon Barnes |
| Responsable de budget agence | Fiona Buddery |
| Illustrateur | Jean-Marie Vivès |
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