| Titre | Economy Class |
| Agence | Y&R London |
| Campagne | Upgrade Your Airline |
| Annonceur | Emirates Airlines |
| Marque | Emirates |
| Date de première diffusion/publication | 2018 / 1 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
| Type de média | Télévision |
| Longueur | |
| Producteur, agence | Katherine Maidment |
| Directeur de la création | Mark Roalfe |
| Directeur de création | Jim Bolton |
| Post-production Producer | Joe McNally |
| Post production | Gramercy Park Studios |
| Producteur | Graham Curry |
| Maison de production | Gramercy Park Studios |
| Producteur | Dean Brougham |
| Réalisateur | Jones |
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