| Titre | Fall in love with the Groove |
| Agence | AMV BBDO |
| Campagne | Fall in love with the Groove |
| Annonceur | PepsiCo Inc. |
| Marque | Walkers |
| Date de première diffusion/publication | 2011 / 4 |
| Secteur d'activité | Chips, crisps & crackers |
| Synopsis | Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’. |
| Type de média | Télévision |
| Maison de production | Weilands |
| Production du son | Wave Studios |
| Concepteur / rédacteur | Mike Sutherland |
| Directeur artistique | Ant Nelson |
| Agency Planner | Tom White |
| Media Agency | OMD (Orchestral Manoeuvres in the Dark) |
| Réalisateur | Paul Weiland |
| Producteur | Weilands Bohuslavova |
| Post production | The Mill London |
| Production du son | Sound Tree |
| Acteur / vedette | Elle MacPherson |
| Acteur / vedette | Gary Lineker |
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