| Titre | Muslim |
| Agence | VML Brazil |
| Campagne | Ethnicity |
| Annonceur | Millward Brown |
| Marque | Millward Brown |
| Date de première diffusion/publication | 2011 / 5 |
| Secteur d'activité | Consultants, sociétés de conseils & experts |
| Slogan | Ethnicity |
| Philosophie | Campaign signed by Y&R agency shows how is possible, using surveys, to clear doubts and understand controversial topics Any topic, even the toughest to deal with or to understand, can be translated and explained using a graphic. This is the concept that guides the new ad campaign created by Young & Rubicam for the Millward Brown Brazil’s Survey Institute. The action named “Ethnicity” has three press ads – “Muslin”, “Jewish” e “African” – and uses clean and sharp language to bring a new vision about controversial topics and highlight the importance of the studies of the advertiser, in order to break some preconceived ideas. The first ad transforms a muslim veil into a graphic which makes it clear that one should not generalize on the Islam religion followers. The ad “Jewish” shows a kipa as a graphic and compares the proportion between the palestian territories and the jew ones in 1916 and today. The last of the series shows a typical African girl wearing a round earring similar to a pie chart, mostly blue, with a tiny red slice. Beside it, the subtitles explain: the red slice corresponds to the number of men who believe on sex relations with a virgin can cure an HIV positive. The blue part corresponds to the vast majority that doesn’t believe it. The green color, which is not in the earring corresponds to men who have healed from AIDS after having sex relations with a virgin: in other words, none. All the ads show the campaign’s signature “A graphic says it all. Millward Brown”. |
| Type de média | Presse magazine |
| Responsable client | Aurora Yasuda |
| Producteur, agence | Monica Beretta |
| Planneur | César Ortiz |
| Planneur | David Laloum |
| Directeur de clientèle | Sylvia Panico |
| Photographe | Allard |
| Directeur de la création | Ruy Branquinho |
| Directeur de création | Sergio Fonseca |
| Directeur de création | Flavio Casarotti |
| Concepteur / rédacteur | Laura Esteves |
| Directeur artistique | Daniel Salles |
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