| Titre | Paradise Hill |
| Agence | FCB New Zealand |
| Campagne | Paradise Hill |
| Annonceur | Family Violence. It’s Not OK |
| Marque | It’s Not OK / HOME Magazine |
| Date de première diffusion/publication | 2015 / 8 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Nouvelle-Zélande |
| Directeur de la création | James Mok |
| Directeur de la création | Regan Grafton |
| Directeur de la création | Tony Clewett |
| Equipe créative | Freddie Coltart |
| Equipe créative | Matt Williams |
| Producteur, maison de production | Amanda Langkilde |
| Directeur de clientèle | Jane Wardlaw |
| Photographe | Simon Wilson |
| Retouche | Michael Braid |
| Designer | Michael Braid |
| Responsable de budget agence | Channelle McDonald |
| Responsable média | Nicole Earnshaw |
| Directeur média | Rachel Leyland |
| Digital Director | Kate Grigg |
| Directeur de clientèle | Alice Eade |
| Responsable de la publicité (annonceur) | Jeremy Hansen |
Plus de réalisations
VOIR TOUSMeat Hijack
- MARQUE:
- PAK'nSAVE
- AGENCE:
- FCB New Zealand
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- MARQUE:
- Ministry of Social Development
- AGENCE:
- FCB New Zealand