| Titre | Don't erase what happened |
| Agence |
Mccann Erickson
|
| Campagne |
Don't erase what happened
|
| Annonceur |
Association of Rape Crisis Center
|
| Marque |
Association of Rape Crisis Center
|
| Mise en ligne | Mai 2011 |
| Secteur d'activité | Violence domestique, agressions sexuelles
|
| Slogan | Don't Erase What Happened |
| Philosophie | An email was spread with a Word doc attached. The MS Word “track changes” function was enabled, and Details were given in the email of what viewers might find in the attachment—a young girl’s letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture. |
| Problème | 1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to “erase” what happened. |
| Résultat | The idea of “erasing” started hundreds of conversation and incited outrage. Awareness spiked and some People broke their silence. |
| Type de média |
Digital
|
| Directeur de création |
Nir Refuah
|
| Directeur de création |
Eldad Wienberger
|
