Andy Jex
Executive Creative Director at Saatchi & Saatchi London
London , Royaume-Uni
Titre#FollowedByCancer
Agence
Campagne #FollowedByCancer
Annonceur Ovarian Cancer Action
Marque Ovarian Cancer Action
Date de première diffusion/publication 2022 / 4
Secteur d'activité Santé publique, hygiène et sécurité
Synopsis One woman dies from ovarian cancer every two hours. Yet despite this, 90% of people with ovaries don’t know the four main symptoms of ovarian cancer. These symptoms are so common, they often get dismissed, or are experienced without people realising.

Just like in real life, the symptoms began following women without them realising. However, this time, it was on Twitter. Despite tweeting regularly, the accounts were mostly ignored, just like the symptoms in real life.

On World Ovarian Cancer Day, it was revealed what we had been up to all along.
Type de média Médias sociaux
Longueur
Maison de production
Post production
Responsable de la création
Designer
Equipe créative
Equipe créative

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