| Titre | Bundy Think Tank |
| Agence | Leo Burnett Sydney |
| Campagne | Bundy Think Tank |
| Annonceur | Diageo |
| Marque | Bundaberg Rum |
| Mise en ligne | Juin 2011 |
| Secteur d'activité | Spiritueux |
| Philosophie | Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films. |
| Type de média | Film Web |
| Développeur de logiciels | Kevin Brown/William Parry |
| Producteur | Adrian Gunadi |
| Musique | Song Zu |
| Montage | Guillotine |
| Post production | Cutting Edge |
| Directeur de la photo | Daniel Ardilley |
| Réalisateur | Robin Walters |
| Producteur, agence | Tim Denton |
| Planneur | Warwick Heathwood |
| Directeur de clientèle | Jodi McLeod |
| Responsable client | Peter Bosilkovski |
| Directeur artistique | Dan Oliva |
| Other | Rob Kleckner |
| Directeur artistique | Kieran Ots |
| Concepteur / rédacteur | Rupert Taylor |
| Directeur artistique | Time Green |
| Directeur de création | Tim Greenwood |
| Directeur de la création | Andy DiLallo |
| Designer | David Mugford |
| Producteur | Tara Riddell |
| Producteur | Peter Grasse |
Plus de réalisations
VOIR TOUSImpression
- MARQUE:
- Hyundai Australia
- AGENCE:
- Innocean Australia