Air France - "Elegance is a journey"

Aura by Omnicom Group Paris, France

Awards

8618

Marque: Air France
Pays: France

Annonceur: Air France

Titre	Elegance is a journey
Agence	Aura by Omnicom Group
Campagne	Elegance is a journey
Annonceur	Air France
Marque	Air France
Date de première diffusion/publication	2022 / 5
Secteur d'activité	Transports aériens, routiers & maritimes, chemins de fer
Synopsis	As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Type de média	Télévision
Longueur	75 seconds
Production	Excuse My French
Musique	\ELSE
Son	\ELSE
Client Manager	Sylvie Tarbouriech
Agency Manager	Anne Vincent
Agency Manager	Matthéo Pressmar
Directeur de la création	Benjamin Marchal
Directeur de la création	Faustin Claverie
Directeur artistique	Julia Deshayes
Concepteur / rédacteur	Julia Deshayes
Directeur artistique	Lena Monceau
Concepteur / rédacteur	Lena Monceau
Producteur créatif	Benoît Duchemin
Production	Smuggler
Réalisateur	Brian Beletic
Producteur exécutif	Jérôme Rucki
Responsable de la production	Olivier Thaon
Post production	Digital District Paris
Post production	Carlota Xavier
Monteur	Walter Mauriot
Music Supervision	Ferdinand HUET
Sound Director	Fanny Mithois
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Business Affairs	Title of The Song
Compositeur de musique	Michel Legrand
Interprète / Acteur	Juliette Armanet
Interprète / Acteur	Corentin Kerdraon
Arranger	Julien Jaouen
Mix	Marlon B