| Titre | Tree Rings |
| Agence | DDB Singapore |
| Campagne | Tree Rings |
| Annonceur | Animals Concerns Research & Education & Society |
| Marque | ACRES |
| Mise en ligne | Juin 2011 |
| Secteur d'activité | Conservation du patrimoine, parcs, faune |
| Problème | Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be. |
| Résultat | The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause. |
| Type de média | Packaging, Marque & Design |
| Responsable de la publicité (annonceur) | Rowena Bhagchandani |
| Artiste numérique | Chris Ng |
| Concepteur / rédacteur | Khairul Mondzi |
| Directeur artistique | Aaron Koh |
| Directeur artistique | Gary Lim |
| Directeur de création | Thomas Yang |
| Directeur de la création | Joji Jacob |
| Responsable de la création | Neil Johnson |
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