| Titre | Stories From The Street |
| Agence | J. Walter Thompson Melbourne |
| Campagne | Stories From The Street |
| Annonceur | Melbourne Writers Festival |
| Marque | Melbourne Writers Festival |
| Mise en ligne | Juillet 2011 |
| Secteur d'activité | Salons, événements & festivals |
| Philosophie | We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the campaign theme "STORIES FROM EVERY ANGLE" to life. As every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. |
| Problème | Faced with the challenge of people's perception that the Melbourne Writers Festival is an academic, dull and boring gather created for writers only. We needed to inject interest in the festival offer by thinking from a different perspective to attract the target audience of Young & Ambitious professionals aged between 25 - 40. |
| Résultat | As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-sales that rose from $11,000 in 2009, to $110,000 in 2010. |
| Type de média | Packaging, Marque & Design |
| Directeur de la création | Richard Muntz |
| Directeur de création associé | Keith Nicolas |
| Partenaire créatif | Scott Glennon |
| Partenaire créatif | Hannah Smit |
| Responsable client | Prue Tehan |
| Responsable de budget agence | Melissa Benavides |
| Producteur | Miryana Velyanovski |
| Maison de production | Digital House |
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