Titre | Sacrifice |
Agence | Grey New York |
Campagne | Sacrifice |
Annonceur | Constellation Brands, Inc. |
Marque | Modelo |
Date de première diffusion/publication | 2022 / 11 |
Secteur d'activité | Bières, cidres |
Philosophie | With soccer top of mind this fall, today Modelo® is announcing a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere.‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments. |
Type de média | Télévision |
Longueur | |
Responsable de la publicité (annonceur) | Greg Gallagher |
Responsable de la publicité (annonceur) | Logan Jensen |
Responsable de la publicité (annonceur) | Yvonne McCarthy |
Responsable de la publicité (annonceur) | Caroline Marwede |
Responsable de la publicité (annonceur) | Erin Yazgan |
Directeur de la création | Sara Worthington |
Directeur de la création | Armando Flores |
Directeur de création | Alvaro Soto |
Junior Copywriter | Cristian San Emeterio |
Junior Art Director | Alessandra Soler |
Chef de projet | Margarita Castro |
Chief Production Officer | James McPherson |
Producteur exécutif | Jona Suarez |
VP, Business Affairs | Lisa Mercier |
EVP Account Director | Elizabeth Gilchrist |
VP, Account Director | Jesse Schwartz |
Senior Account Executive | Max Greenfield |
Executive Strategy Director | Justine Feron |
Directeur des Stratégies | Nicolas Pilaprat |
Strategy Director, Data | Will Leonard |
Data Strategist | Sophia Bragaglia |
Production Partner | SKUNK |
Réalisateur | Sergio Granados |
Directeur de la photo | Guillermo Garza |
Post production | Rock Paper Scissors NY |
Monteur | Carlos Arias |