| Titre | Sei |
| Agence | J. Walter Thompson Melbourne |
| Campagne | Stop the Slaughter |
| Annonceur | International Fund for Animal Welfare |
| Marque | International Fund for Animal Welfare |
| Mise en ligne | Juillet 2011 |
| Secteur d'activité | Droits des animaux, adoption |
| Slogan | Stop the Slaughter. Help Us at Ifaw.org |
| Philosophie | To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season. Now the Sanctuary is less abundant. Stop the slaughter. Help us at ifaw.org |
| Type de média | Presse & publications |
| Directeur de la création | Richard Muntz |
| Equipe créative | Harsh Kapadia |
| Equipe créative | Christopher Andrews |
| Directeur de création | Keith Nicolas |
| Directeur de clientèle | Daniel King |
| Producteur, agence | Justine Kubale |
| Producteur, agence | Sherry Cheesman |
| Designer | Thomas Puller |
| Designer | Simon Bronson |
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