| Titre | It all starts with skills |
| Agence | M&C Saatchi Group |
| Campagne | It all starts with skills |
| Annonceur | Department for Education |
| Marque | Department for Education |
| Date de première diffusion/publication | 2024 / 1 |
| Secteur d'activité | Gouvernement et autres institutions |
| Philosophie | The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | The Corner Shop |
| Online Studio | Absolute Post |
| Partenaire créatif | Guy Bradbury |
| Equipe créative | Holly Sutton-Williams |
| Equipe créative | Dan Lacey |
| Directeur associé | Christian Davis |
| Senior Account Director | Imogen Walkden |
| Directeur de clientèle | Isabella Forbes |
| Senior Account Manager | Brydie Heaphy |
| Senior Account Manager | Evie Nagy |
| Responsable de budget agence | Zizzy Lugg-Williams |
| Trainee Account Manager | Sonia Khanna |
| Head of Strategy | Sophie Lean |
| Senior Strategist | Shaun Okoh |
| Producteur | Ashley Williams |
| Project Director | Duncan Collins |
| Project Director | Sophie Freeman |
| Producteur digital | Kevin Katende |
| Responsable de la publicité (annonceur) | Chloe Saklow |
| Responsable de la publicité (annonceur) | Laurence Russ |
| Responsable de la publicité (annonceur) | Louise Silous-Holt |
| Responsable de la publicité (annonceur) | Dawn Hirst |
| Responsable de la publicité (annonceur) | Laura Tiplady |
| Responsable de la publicité (annonceur) | Lisa Hopper |
| Responsable de la publicité (annonceur) | Naomi Balaam |
| Responsable de la publicité (annonceur) | Janina Smith |
| Responsable de la publicité (annonceur) | Claire Russell |
| Responsable de la publicité (annonceur) | Jennifer Gallagher |
| Responsable de la publicité (annonceur) | Poppy Morgan |
| Responsable de la publicité (annonceur) | Clare Carter |
| Responsable de la publicité (annonceur) | Elina Svantesson |
| Responsable de la publicité (annonceur) | Max Davey |
| Réalisateur | Vincent René-Lortie |
| Directeur de la photo | Magnus Joenck |
| Producteur exécutif | Tess Mitchell |
| Producteur | Ellie Fry |
| Post production | Work Editorial |
| Monteur | Martin Leroy |
| Coloriste | Matt Turner |
| Sound Engineer | Jack Sedgwick |
| Son | King Lear |
| Music Supervision | Lizz Harman |
| Music Supervision | DLMDD |
| Compositeur de musique | Theo Vidgen |
| Stills | Picture Club |
| Photographe | Ben Stockley |
| Retouche | Dennis Tuffnell |
| Agence Média | SMRS |
| Lead Client Partner | Charlotte Rock |
| Client Partner | Zoltan Ferenczy |
| Senior Client Manager | Robyn Brown |
| Client Manager | Adam Nicholson |
| Marketing Consultant | Rachel Empson |
Plus de réalisations
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