| Titre | Ken |
| Agence | Leg |
| Campagne | Barbie's Rainforest Destruction |
| Annonceur | Greenpeace |
| Marque | Greenpeace |
| Date de première diffusion/publication | 2011 / 6 |
| Secteur d'activité | Environnement & Ecologie |
| Problème | Greenpeace has launched a global campaign calling on the toy industry, most notably Mattel , the world’s largest toy manufacturer and producer of Barbie dolls, to stop packaging their products with pulp made from destroyed rainforest from Indonesia. The campaign features an angry Ken dumping his girlfriend, Barbie, after realising her packaging comes from destroyed rainforest. |
| Type de média | Télévision & Cinéma |
| Directeur de création | Brian Cooper |
| Equipe créative | Robert Graves-Morris |
| Equipe créative | Dipesh Mistry |
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