| Titre | The Interactive Coal-Gate |
| Agence |
BBDO Düsseldorf GmbH
|
| Campagne |
The Interactive Coal-Gate
|
| Annonceur |
BBDO
|
| Marque |
BBDO
|
| Mise en ligne | Juillet 2011 |
| Secteur d'activité | Événementiel, organisation de salons
|
| Philosophie | The stand should inspire a demanding design audience and include the exhibition site – the closed coal mine “Zeche Zollverein”, that belongs to the UNESCO world cultural heritage. Furthermore it needs to reflect the topic ‘communication‘ adequately, and build bridges from the past to the present and the future, as well as informing about BBDO’s outstanding quality in the design of corporate and product brands. |
| Résultat | 900 guests and 35 journalists joined the ceremony; more than 9,700 visitors saw the exhibition. National dailies, special interest and regional media reported. They had a print run of approx. 3,139,507 copies. |
| Type de média |
Packaging, Marque & Design
|
| Responsable de la création |
Christian Mommertz
|
| Responsable de la création |
Wolfgang Schneider
|
| Directeur de la création |
Carsten Bolk
|
| Directeur artistique |
Achim Metzdorf
|
| Concepteur / rédacteur |
Isabel Campagna
|
