| Titre | The Personal Billboard |
| Agence | BBR Saatchi & Saatchi |
| Campagne | The Personal Billboard |
| Annonceur | Elite Coffee |
| Marque | Café Namess |
| Date de première diffusion/publication | 2012 / 10 |
| Secteur d'activité | Café, thé, boissons chocolatées, petit-déjeuner |
| Synopsis | In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. |
| Type de média | Affichage |
| Longueur | |
| Responsable de la création | Yoram Levi |
| Directeur de création | Eran Nir |
| Directeur de création | Eddie Goldenberg |
| Directeur artistique | Ori Hasson |
| Directeur artistique | Yuval Zuckerman |
| Concepteur / rédacteur | Shachar Aylon |
| Concepteur / rédacteur | Yiftach Sarig |
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