| Titre | Martine Makes a Comeback With the Belgian Alzheimer League |
| Agence | Publicis Brussels |
| Campagne | Martine Makes a Comeback With the Belgian Alzheimer League |
| Annonceur | Alzheimer Liga |
| Marque | Alzheimer Liga |
| Date de première diffusion/publication | 2019 / 9 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
| Type de média | Presse & publications |
| Directeur artistique | Daniel van den Broucke |
| Directeur de création | Willem De Wachter |
| Directeur de création | Kwint De Meyer |
Plus de réalisations
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