| Titre | Buzz |
| Brief | For young children, getting an X-ray is scary. These posters in the X-ray department waiting area of a children's hospital were designed to make kids feel more comfortable with the process. Real toys based on the film Toy Story were X-rayed for the images. |
| Agence | BBDO Dublin |
| Campagne | X Ray Story |
| Annonceur | Walt Disney |
| Marque | Walt Disney |
| Date de première diffusion/publication | 2018 / 4 |
| Secteur d'activité | Production cinématographique |
| Synopsis | To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process – and put the results all over the walls of the waiting areas. (A collaboration between BBDO Dublin, The Walt Disney Company, Ireland and Our Lady’s Children’s Hospital, Crumlin.) |
| Type de média | Presse & publications |
| Directeur de création | Dylan Cotter |
| Directeur de création | Kirk Bannon |
| Concepteur / rédacteur | Des Kavanagh |
| Directeur artistique | Kirk Bannon |
| Directeur de clientèle | Niall Reynolds |
| Responsable de budget agence | Lorna Begg |
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