| Titre | Guess the Car - The blind test |
| Agence | BBDO Berlin |
| Campagne | Guess the car - The blind test |
| Annonceur | Daimler AG |
| Marque | Smart |
| Date de première diffusion/publication | 2014 / 5 |
| Produit | Fortwo |
| Secteur d'activité | Petites voitures |
| Slogan | Small outside. Big inside |
| Synopsis | The smart fortwo has a spacious interior – despite its compact length of only 2,69 m. This has been proven in a blind test BBDO Berlin carried out in the city centre of Hamburg. Clueless pedestrians were asked to guess the car they were seated in – in the dark black box. The results speak for themselves: the test persons, unable to see inside the black box, believed they sat in a much larger car – and were surprised after the lights went on. The blind test “Guess the car” demonstrates that the smart fortwo isn’t only unbeatable in inner city traffic and parking, but also offers a huge and comfortable interior in spite of its small size. The spectacular action was filmed with special infrared cameras. |
| Type de média | Film Web |
| Longueur | |
| Responsable de la publicité (annonceur) | Michael Schaller |
| Responsable de la publicité (annonceur) | Markus Zeller |
| Equipe créative | Jan Harbeck |
| Equipe créative | Lukas Liske |
| Equipe créative | Daniel Schweinzer |
| Equipe créative | Ton Hollander |
| Réalisateur | Daniel Schmidt |
| Maison de production | Markenfilm Crossing GmbH |
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